home

home

Tools & Support

HEP Articles

Click on image to view article.

 

CASE STUDIES


Have No Fear:

Put Trade Shows to Work for You! by Steve Portrude

 


FACTS and MYTHS:

Don't Bark Up the Wrong Tree!

Breathe Easier with Vegetable-based Inks.

On Demand Print saves dollars

Reading Comprehension


The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination?

Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool.

How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy.

In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths.

Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking.

Your customers are just like you. We’re all human, so follow the golden rule, and treat your customers the way you would like to be treated as a customer.

How will you help beat the heat and provide some marketing relief? It’s time to get creative as summertime rolls around and brand your business in the community.

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan.

Email marketing gives you the opportunity to reach your target audience virtually and with little cost. When done correctly, email marketing can be a lucrative tactic for your small business.

Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you.

Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved.

How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team. You never know what’s waiting to be a big branding win for your business.

Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par.

In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns.

At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business.

We may not be able to do team building in-person, but there are still various ways to ensure your bonds come out stronger than ever.

If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it.

There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out these printed product ideas and the benefits of choosing each for your next marketing campaign.

There’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. Check out these seven tried and true marketing strategies that will help your business grow—no ifs, ands, or luck about it.

While these are hard times for everybody, remember that we’re all human. It’s a great time to get creative with your marketing efforts and encourage your customers to support small and local businesses.

To be a leader, be yourself and have the confidence to take charge without overstepping or micromanaging. With these tips, you’re on the right path to becoming a better and more valued leader.

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking.

What works for one generation may not work for another, and that’s okay. Let’s look at how you can make sure your products are appealing to various generations and demographics.

It’s time to gift some swag to those you love most. Not only does it show your customers and employees that you care, but it also keeps your brand top of mind.

While in-person networking events are less common right now, that doesn’t mean your days of networking are done. In fact, there are countless ways to make connections virtually that are just as strong (if not stronger) than those you might have made at an in-person event.

Now is the time to foster creativity, to embrace the digital landscape and to make shifts where you’re able. These hard times won’t last forever, but it’s important to be agile while they last.

While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking.

2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have.

2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back.

Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.

While we’re undoubtedly ready for 2020 to come to an end, there are always lessons to be learned from hard times. Take these five lessons with you in the year to come.

Making a donation this holiday season is twofold for your business. It means you get to help make your community a better place, and it also puts you in front of customers both new and old.

Even if you aren’t in the job market, an online website could help you land your next big client or business deal.

While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones.

Your business will go far by staying relatable and posting often, as well as teaming up with local businesses and hosting contests.

In this digital world, remember that you can make connections from, well, virtually anywhere! Expand your reach and discover the new opportunities and endless possibilities that come your way.

When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives.

While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness.

Get out there and frighten your potential customers with how much they’re going to love you.

Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign.

Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging.

While in-person conferences may seem like a thing of the distant past, event sponsorship is still a great option to help your small business in a virtual world.

Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.

Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works

There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.

Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?

In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.

Your business can meet with potential customers where they are, while generating leads and saving you money.

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.

If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.